What is Zen Cart?

If you've ever wondered what is Zen Cart, you're not alone. It's a popular online store management system that uses PHP and a MySQL database to run online stores. It supports numerous languages and currencies, and comes under the GNU General Public License. There are many things you should know about this system before you begin building your own store. Here are some of the most important features of this shopping cart:

A number of marketing and promotion features come standard with Zen Cart, including discounts, coupons, and specials. There's even a way to exclude certain attributes from discounts and specials, if you want. Zen Cart has many SEO tools, including lists of keywords, meta tags, and descriptions. Marketing tools are also available, including customer order totals, low stock reports, and sales reports with graphs. If you're not sure which features your business needs, you can check out these reviews of other carts and see which ones are most suitable for your needs.

Another benefit of Zen Cart is its extensibility. Because it is an open source product, anyone can contribute to its development. A unified API makes integration with various eCommerce platforms easier. This means that upgrades are much easier and the platform is constantly getting updated. The shopping platforms regularly update their API to ensure security. By contrast, an in-house developer would need to invest the same resources in new integrations, as well as additional features, and that's not practical for many small businesses.